It’s not even 2017 yet, and the latest Ford F-Series Super Duty is already collecting accolades. At the 23rd annual Texas Truck Rodeo, the Texas Auto Writer’s Association awarded this exciting new pickup with the prestigious “Truck of Texas” award, which marks the 13th time that a Ford F-Series model has earned this honor. Here at our Ford dealer near Rio Rancho, we believe this award just adds additional credibility to our claims that this is one of the finest trucks we’ve ever seen.

2017 Ford F-Series Super Duty near Rio Rancho

“We are honored to win the ‘Truck of Texas’ award as it underscores how the all-new 2017 Ford Super Duty lineup are the toughest, smartest, and most capable trucks we’ve ever built. This prestigious award from the Texas Auto Writer’s Association further solidifies Ford’s truck leadership in Texas, where F-Series continues to be the best-selling truck and builds on our momentum as the top-selling truck in the United States for 39 years,” said Doug Scott, Ford Truck Group Marketing Manager.

The 2017 Ford F-Series Super Duty Near Rio Rancho Earns its Accolades

Interior of 2017 Ford F-Series Super Duty near Rio Rancho

Advanced materials complement a sturdy design structure to make the 2017 F-Series Super Duty near Rio Rancho the best pickup of its name yet. At the core of this design is a new fully-boxed frame that’s composed of more than 95 percent high-strength steel. This makes it up to 24 times more rigid than its previous generation, a quality that helped it to achieve best-in-class towing and hauling capability. The body of the 2017 model is updated as well; it’s now comprised of a high-strength, military-grade aluminum alloy, helping it better resist dents and corrosion. Combined, these updates make it stronger and 350-pounds lighter than its predecessors.

“Ford’s all-new 2017 Super Duty and its innovative use of advanced materials, as well as improvements in powertrain and features, thoroughly impressed our journalists. This year’s Texas Truck Rodeo was by far the most competitive in the most categories. More than 70 member journalists put in more than the equivalent of 15 days of driving time in the competing vehicles. After careful evaluation, I believe the results of the competition show just how competitive the truck and utility vehicles are today,” said TAWA President Nic Phillips.

To take the first step towards forming your own opinion of the 2017 Ford F-Series Super Duty, don’t hesitate to contact Power Ford either online or by calling (866) 640-5531.

Ford F-Series Super Duty for sale near Rio Rancho